Adidas-Mo Salah
#100millionstrong
Concept-Graphic design-Product Design
Creating a new communication medium to tell a beautiful story about a beautiful human being and a world class footballer Mo Salah, A story to bring all Egyptians together after the biggest disappointment in Egyptian football in African Nations Cup and spread a recharge message was our core own idea behind the A 100 million loves #100millionsstrong initiative.
A ball which was signed by different Egyptians from different social classes to motivate, inspire, show love for Mo the Captain and for the National team
"A 100 million loves"
THE BALL IS THE MEDIUM
We chose a first ever of its kind medium in advertising to tell our story a match ball, such a long relationship between Egyptians and football culture made the communication organic and natural, All Egyptians came together around one common symbol to expres their support to the national team after the biggest flop of Egyptian football history, A recharge message to keep up the good spirit among the national team, We gave them a 100 million signed ball.
THE BALL IS THE MEDIUM
THE BALL IS THE MEDIUM
THE BALL IS THE MEDIUM
The Campaign was aired by Egypt and Liverpool mega star Mo Salah through SM different channels. earned around 12 Millions impressions in a few hours
Client: Adidas
Global Brand Marketing Manager: Fabian Staudinger
Global Brand Marketing Football Players & Clubs: Julien Lanfrey
Junior Global Product Marketing Manager: Abel Gizaw
Art Director/Graphic Designer BU Football: Abdelrahman Galal
Think Ants
Creative Director: Marwan Hussein
Managing Director: Mohamed Abdallah
Art Director: Abdelrahman Galal-Adidas HQ
Director : Manal Awad Elgendy
Dop: Ahme Zanfal
Executive Producer: Ayman Naguib
Producer: Amr Mokhtar
Special thanks
Mohamed Medhat
Ahmed Thabet
And Moustapha El Halawany
Edit & Subtitles : Sameh Nassar
Colorist: Kamal EL Mallah
Sound mixing and design:
Mohamed Salah Buzz Studios