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Ousadia Alegria

NIKE - MASE School

The Brief 
TG: young adults (16 – 25years)

Nike has created the shoe which makes you feel and play like a world champion. A shoe striking in design and performance supporting your football match. Don’t play just football – kick it like Neymar.


Create a strong poster campaign (3 visuals) for Nike's new soccer shoe Nike Hypervenom Phinish II 'Ousadia Alegria' Neymar 2016 Boots


The Idea

Neymar Jr.’s new “Ousadia Alegria” boots embody an expression the athlete lives by and has tattooed on his calves. Translating to "daring" and "joy," respectively, these words define both Neymar Jr.’s playing style and his personal mantra.

The idea went through different stages, The tonality and the design style of Nike were considered during the process following the main story of Nymar’s shoe and communicate it through powerful design language and bold yet fresh typography.

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