Pair Up
Walk in my shoes
Experience Design-Product Design-UI/UX
Digital Marketing
Online Launch:
Instagram Stories-website
Swipe Up & Pair Up
Communicating the Diversity core message of Walk in my shoes by mismatching culture based designed shoes, We do it the same way yet more engaging through Instagram we created two separated accounts @PairUp_Left and @pairUp_right. each promotes either right or left collections. We created half posts and half stories Swipe Up & Pair Up.
Online Store
Web Design-Journey to sale
By creating interactive web site which has two Halves homepages in one to follow the unique product message. allowing customers to pair up from tens of culture based designed shoes, each shoes has further information of what insights and culture background it came from.
Pair Up
Walk in my shoes
Idea
Experience design-Product Design-Graphic Design
is a project made to encourage people embrace diversity and cultural differences like never
before.
Sneaker is the Canvas
Sneakers have been used as a fashion statement for decades. Now it’s a bout time to make a
much needed statement .
Solution
The world’s First sneakers line dedicated to every country. Each model’s design adapting &
representing certain culture,BUT not even a matched pair, since every country is only available
as left or right !
Communication and Packaging Design
Sbagotom from India স্বাগতম
A single pair from India tells stories from land of
there’s something for everyone”
Salam from Iran سلام
A single pair from Iran tells stories from land of “the world is two days”
JAMBO from Kenya
A single pair from Kenya tells stories from land of contrast.
Metsherfin Morocco متشرفين
A single pair from Morocco tells stories from land of “Take pleasure from the simple things”
Salam from Palestine
A single pair from Palestine tells stories from land of
“ The aroma of bread at dawn”
PRIDE - Love is Love
A single pair from “all colors”
The rainbow is a part of nature, and you have to be in the right place to see it.
Refugee Nation - The Nation of “HOPE”
A single pair from everywhere tells stories from the Nation of “HOPE ”
