F50 - MO SALAH

I was honored to lead the visual direction for the F50 Two Horizons release, which, for the first time ever, features the iconic F50 franchise name written in Arabic on the boot.paying tribute to Arabic culture and symbolising the influential contributions of Arabic players to the world of football.

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The reinterpretation of the Iconic F50 logo was the starting point, the fun challenge was that we wanted to keep it as iconic and recognizable yet in Arabic,

Abdu Galal 

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"So it is a landmark occasion to see the Three Stripes presenting the boots branding in anything other than the standard, but that’s where we’re at with the ‘Two Horizons’ edition, which sees the iconic F50 franchise name written in Arabic on the boot for the first time ever, paying tribute to Arabic culture and symbolising the influential contributions of Arabic players to the world of football."

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Source: Soccerbible